By: Selah Cosentino April 10, 2017

This time of year, it’s hard to drive down any street and without passing signs for Easter.  Churches are adding extra service times, buying jelly beans and plastic eggs in bulk, and getting the word out—all to make room for those who want to mark the meaningful day in the house of God.

There’s a reason to celebrate on April 16th, and it’s not just because chocolate bunnies are on sale!

I think deep down, even those who have not yet met Christ, feel the significance of the holiday.  In fact, Pew Research reports:

“More American search for “church” around Easter than at any other time, with the Christmas season usually ranking second, according to Google Trends data between 2004 and 2013.”

(By the way: We included this stat and others in the 2017 Easter infographic, available free for your use in Ambassador’s Easter Tool Kit—download here.)

 What’s more, Barry Meguiar and Revival Outside the Walls found that 87% of people not in the church have at least one close friend who is a Christian.”  And, contrary to what many might believe—80% of unchurched people are open to the Gospel.


If there ever was a “perfect” day to invite our friends to church, Easter is it!  The day where the Gospel culminates and the Church celebrates life.  From Christ’s dominion over death, to His gift of eternal life, to the opportunity for all to join His family … one can’t help but be moved by that story.

In an interview with Focus on the Family last week, Lee Strobel (The Case for Christ), said his life before God was good.  But he didn’t realize how much better it could be until he met Jesus.

How many people do you know—do your listeners know—who are in the same place?  Encourage your audience to invite those friends to church this Easter.  Who knows?  They might just say, “yes.”

For daily encouragement and personal insights from evangelism expert Barry Meguiar, check out Ignite with Barry Meguiar, and email me at to air the daily 60-second feature!


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