A Faithful Finish

Nearly 70 years ago, Ambassador Advertising Agency was founded to maximize the impact of Christian media by coming alongside gifted communicators with a variety of services and with a commitment to wise stewardship without any compromise of excellence in every regard. Naming the company on the basis of 2 Corinthians 5:20, Al Sanders led the way in launching faith-based broadcasts for speakers such as Chuck Swindoll, Joni Eareckson Tada, Chuck Colson, Anne Graham Lotz and many others—while also amplifying existing efforts for already-established ministries such as Focus on the Family, Grace to You (John MacArthur) and UpWords (Max Lucado), to name a few.

Over the history of the agency’s operations, our name well-represented our mission. What began as a calling became a legacy. Through decades of cultural change and technological advancement, our mission remained steady—producing and distributing content that would equip the saints to do the work of His Kingdom.

Through the years, we have been blessed with a dedicated staff whose individual faith, vision, commitment, creativity, and perseverance allowed our work to flourish.

And, over those years, we have been extraordinarily privileged to serve more than 75 organizations—speakers and ministry staff members who graciously allowed us to use our expertise on their behalf. 

In the course of that service, we were also edified at cultivating partnerships with literally thousands of broadcast personnel who facilitated delivering the very best in Christian media.

In 2026, assured of His leading, the decision was made to close operations at Ambassador, believing that a new chapter should begin.  As we “pass the baton” to the next generation who will continue to maximize every opportunity for the timeless message of God’s Word, we are confident that the same God who guided our beginning and sustained our journey will continue His work far beyond our endeavors. And to Him be the glory in that and all else!

Praise be to the Lord … who has shown unfailing love and kindness … He has led in the journey.” (Genesis 24:27)

Peggy Campbell / Jim Sanders / The Team at Ambassador