By Jim Sanders
So … thinking about a podcast? You and something like 750,000 other organizations (so far—the list grows by about 3,000 a week—not episodes but new podcasts!). Like you, our eye is on the horizon and, with our shared mission (ministries and stations alike) to utilize technology for the end objective of sharing the greatest news man would ever receive, none of us want to miss out on any way to accomplish that.
The good news is that podcasts are “easy” to produce. The bad news is that they’re easy to produce—and far too many people do so as a result. Organizations will logically view it as an inexpensive way to share content and develop new audience. But, frankly, that someone can do a podcast doesn’t necessarily mean they should.
Here are a few basics that are, in our view, points to consider carefully before setting the course.
Bottom line … “by any means winning some” is a motivator that makes podcasting at least worth a second, informed, look!
The Podcast Movement Conference convenes in Orlando this month (August 13-16). If you plan to attend, drop a note to Lee Ann Jackson (Lee@ambaa.com) so she can tote a box of our chocolates and greet you there!
If you’d like a copy of the Conference summary available in September, send a note to Peg@ambaa.com.
What Is A Podcast? New Research Reveals The Answer Is Getting Murky (August 15, 2019) – backed by statistics, this article correctly defines industry terms and makes important distinctions to provide a better understanding of this elusive trend.
A Map for Social Media & Your Podcast (August 7, 2019) – talks about the importance of “locking down” your social media and podcast title early while also providing essential etiquette tricks for keeping an engaged audience.
Questions I’m Often Asked about My Podcast (July 26, 2019) – in her blog, Gretchen Rubin answers frequently asked questions regarding podcasts and why “nothing makes her happier than a great podcast.”
So You Want To Start A Podcast? (July 25, 2019) – this article walks you through the step by step process of starting a podcast.
Top Two Hours (July 10, 2019) – Statistics and findings regarding podcast listeners.
The Podcast Beginners Guide (January 4, 2019) – answering your questions regarding what a podcast is, how to listen and how it enhances your personal growth.
Everything You Need to Know About Podcasting (May 28, 2015) — answering all of your “why” and “how to” questions regarding starting a podcast.
“In many ways, podcasting is representative of radio’s resurgence and renaissance. As a consumer and lover of many on-demand shows, I almost can’t believe it – being able to listen to almost anything that suits my fancy – and anytime and anywhere. It’s almost too good to be true.” – Paul Batura / Vice President Communications at Focus on the Family