About Ambassador
Connecting Ministry + Media Since 1959.
For more than six decades, our commitment has been to partner with gifted communicators and organizations dedicated to sharing biblical truth by amplifying the impact through the most effective media channels available. We’re more than a team—we’re ambassadors for Christ (2 Corinthians 5:20), committed to helping ministries thrive and extend the reach of their efforts.
Our Mission
Why We Exist
To see Christ-centered ministry multiplied by providing a full spectrum of service to organizations seeking to fulfill their own mission—facilitating strategic partnerships, guiding media investments, applying creative expertise, offering content delivery options (and more) with the goal of extending ministry influence and deepen impact.
Core Values
These values guide the way we serve:
Christ-Centered
Jesus is the heart of our mission and the reason we do what we do.
Bible Verse Here (Verse)
Ministry-Minded
We serve to see others thrive—cheering on every partner we walk with.
Bible Verse Here (Verse)
Excellence with Integrity
We honor our calling by giving our best, doing it honestly, and always growing.
Bible Verse Here (Verse)
Together on Purpose
We believe ministry is multiplied through collaboration, not competition.
Bible Verse Here (Verse)
Who We Are
Founded by Al Sanders primarily to serve "The Biola Hour" (Biola University), Ambassador has grown into a multi-generational agency, launching and serving many of the most trusted voices in Christian broadcasting. What hasn’t changed? Our commitment to Christ, our passion for ministry, and our joyful calling to serve with effectiveness and innovation in close partnership with those we are privileged to represent.
Meet The Team
What We Do
We’re here to bridge the gap between the heart of ministry and the reach of media—bringing together message and medium so lives can be transformed:
For Ministries
Whether you’re just getting started or decades into your media ministry, we come alongside you with a very personalized strategy, engaging in content creation, constituent development. assessment, and distribution solutions—including access to Amb-OS.
For Radio Stations
We work shoulder-to-shoulder with Christian stations across the country—providing quality programming, promotional resources, and monthly toolkits that help you reach and retain listeners.
Let's Connect
Whether you’re a ministry seeking greater reach, or a station looking for impactful content—we’re ready to connect. Together, we can carry the Gospel farther than ever.
Contact Us
