Connecting you with what’s new.
From a must-know industry trend to what we simply find fascinating and want to share … this is the place! Check out the links below and let us know what you think!
Radio’s Quiet Power Persists
Radio is quietly doing what flashy media platforms can’t: connecting deeply and consistently across generations and cultures. From Black and Hispanic adults to the 18–49 crowd, radio’s weekly reach tops all other media. It’s still the most reliable, personal, and present voice in many lives.
Shorter Counts, Bigger Audience
Thanks to a new three-minute listening threshold, radio’s reach is showing remarkable growth. Nielsen’s updated PPM methodology lifted AQH by 19% among adults 25–54—with evenings seeing the biggest bump. It’s not more listening, just more counted listening.
Faith on the AM Dial
AM radio isn’t just legacy tech—it’s still delivering God’s Word to those who need it most. As automakers weigh removing AM from new cars, ministries are rallying support for legislation to keep it alive. From sermons to storm alerts, see why this long-reliable channel still matters deeply to Christian radio.
Bring the Broadcast Closer
Local doesn’t mean small—it means meaningful. Church choirs. Youth panels. Neighborhood prayer nights. They’re not just ministry moments—they’re ready-made content. This article makes the case for stations to reflect the heartbeat of their cities, highlighting voices from church pews to school gyms. Especially for ministry radio, this is a timely look at how presence builds connection.
Radio Rides the Commute Wave
Work commutes are up 29% since 2020, and AM/FM radio continues to dominate in-car listening. That means your ministry content is meeting more people in a moment of daily routine—when messages of peace and purpose often resonate most. Explore how the return to the office could fuel more impact for your radio programming.
Momentum Builds in FM Ministry
While AM and commercial FM stations saw modest declines, non-commercial FM stations surged by 212 licenses this year. That upward trend reflects growing interest in content with mission and purpose—something Christian radio knows well. Could this growth suggest new doors for ministry impact? Dive into the numbers and see what’s shifting across the broadcast landscape.
