By: Lee Ann Jackson January 12, 2019

Logos are everywhere.  On the clothes we wear, on the phones we use, and on the food we buy. Some logos are incredibly straightforward and some are complex.  But one thing is consistent about a logo – a logo is a combination of text and visual imagery that serves two purposes. It tells people the name of the company and it creates a visual symbol that represents your organization.

In celebration of the 40th anniversary of Joni and Friends this year, Joni Eareckson Tada unveiled a new ministry logo last week. Designed in-house, the new global logo is a visual representation of the mission of the organization: to communicate the Gospel and equip Christ-honoring churches worldwide to evangelize and disciple people affected by disability.

“I never want Joni and Friends to be centered on me and my work; it’s about our mission together, all the ‘friends’ we serve, and the Lord Jesus Christ.  As we celebrate our 40-year milestone, Joni and Friends is also entering a new era of global ministry… I am excited to introduce this new logo that represents our mission and the people we serve.” – Joni

The organization was launched in 1979 as Joni, joined by friends around her kitchen table, responded to letters she received from people with disabilities in search of support. Over the past 40 years, the ministry has grown to serve thousands of people impacted by disability worldwide: Joni and Friends has delivered 150,000 wheelchairs and Bibles through Wheels for the World and provided Christian care to 63,000 special needs family members through Family Retreats. The organization also equips individuals and churches with disability ministry training and provides higher education courses through the Christian Institute on Disability.  Its radio features broadcast on over 1200 outlets nationwide!

Read more from Joni about the redesigned logo and the fresh new look for Joni and Friends by visiting the web site here.

Contact me, Lee Ann, for the logo artwork for your web site or social platforms.

(Not currently airing either the 4:00 Joni and Friends or the 1:00 Diamonds in the Dust?  Contact me today to add either, or both features, to your line-up in 2019 – just in time to join in the marking of the ministry’s 40th year milestone!)

And, a heartfelt thank you from Joni for prayers as she continues on her cancer journey – for an update, watch her latest Facebook video.



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