By: Lee Ann Jackson August 31, 2023

As hard as it is to believe, Labor Day Weekend is here.  Do you know what your radio station is doing to honor and celebrate the holiday?

Here are 3 social media ideas to engage with your listeners and share the spirit of Labor Day!

1. Post a Famous Quote

There are so many great quotes to inspire your social media followers on Labor Day. Here’s a few to choose from:

  • “It’s not the hours you put in your work that counts, it’s the work you put in the hours.”—Sam Ewing
  • “There is no substitute for hard work.” – Thomas A. Edison
  • “All labor that uplifts humanity has dignity.” – Martin Luther King, Jr.

More Labor Day quotes here.

2. Share a Labor Day Recipe

Consider hosting a contest for the best BBQ recipe and encourage your followers to submit their recipes for a reward.  Then, choose the best recipe and go on Facebook and Instagram to declare the winner!

You could also share BBQ recipes from your station’s staff – invite your social followers to make one of the recipes over the holiday, post a picture on their social pages and tag your station. Reciprocate by sharing their post on your station’s social pages!

3. Show Your Patriotism

Labor Day is the day to celebrate what makes America so great by paying tribute to the contributions and achievements of American workers.  Consider posting a patriotic image and message on your social pages.  Canva is a great resource for holiday images and templates  – you can even customize their images!  Try this Canva link for free Labor Day graphics!

The key to a successful Labor Day social media campaign is authenticity and relevance.

However you mark the day on your social pages, be sure to tailor your content to your station’s values and your audience’s interests.

And, remember . . . Labor Day is a day off for those of us in radio too . . . take a much-needed break and enjoy the day with friends and family!


Recommended Posts