By: Lee Ann Jackson July 27, 2023

The “Dog Days” of summer are from July 3 to August 11 and with it, your audience is likely spending more time outside on vacation or involved in other outdoor activities.  While phones are near at hand, you may find that actual engagement on your social platforms has taken a dip.

Here are 5 ways to help offset the summer social media slump:

  1. Employee Spotlights: Sharing stories about your employees is a great way to humanize your brand and build community.  Start with asking some fun questions and post in a Q & A-style format. Consider questions like: “Tell us about the most fulfilling thing about your role or your best work memory.”
  2. Behind-the-Scenes: Speaking of sharing about your people, behind-the-scenes content is a great option. Giving your followers a “behind-the-scenes” (BTS) look at your station or organization signals authenticity.  Think about things that might make great video content, like your on-air morning team in studio or a tour of your station or offices. You can even do videos showing your team interacting with one another.
  3. Fun Facts: Fun facts are an easy way to spotlight your radio station or organization’s history or even focus on different aspects of your city/market.  Consider sharing about the best places for ice cream, iced coffee, where to go to cool down. Bonus: Create a strategy to partner with local businesses and develop an end of summer campaign!
  4. Post Questions: Asking your audience questions is a great way to boost engagement. People want to give their opinion on things.  While it’s typically best to stay on topic, sometimes it’s good to try a light-hearted, intriguing question for engagement.
  5. Summer Memories: Ask your listeners to submit their favorite summer memories for a chance to win a prize.  Social media contests are one of the most impactful social media activities when it comes to potential engagement from followers.

Social media represents a conversation, so be sure to listen and engage with your followers when they respond.

Engaging your social media audience requires strategic and frequent posting whatever season of the year – these 5 post ideas are an easy way to get you back on track this summer!


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