Google “how often to post on social media” and you’ll find a lot of answers – contradicting answers. One article suggests posting not more than twice a day on Facebook. The next one says you should post twice a week. Other articles warn you not to tweet more than three to five times a day while some advocate once every hour.
The truth is, there is no magic formula for how often to post on social media.
The simple reason: what works for one brand, doesn’t work for another.
Instead of trying to find the posting frequency “sweet spot,” focus on these proven strategies:
- It’s more important to be consistent, than frequent.
- Quality over quantity.
- Don’t miss out on special days and holidays.
- Have an objective for social media – without one, you won’t know if your posts are successful or not.
Keeping the above strategies in mind, there are basic posting recommendations for each social media platform you can use as guidelines – reach out to me and I’ll pass them along!