By: Lee Ann Jackson January 4, 2023

The good news for Instagram:  The platform has reached a new milestone – exceeding two billion monthly active users.

The bad news for Instagram: The platform’s persona has evolved so much over the last 12 months – it’s a touch of TikTok, Snapchat and even Facebook . . . and in the process, some have speculated that it’s lost some of its own identity.

As the company moves into 2023, Instagram Chief Adam Mosseri’s vision for the year ahead is about bringing people together over the things they love.  To do that, Instagram is going to focus on three things:

  1. Inspiring creativity
  2. Discovering new things
  3. Sparking connections

As a radio station looking to leverage Instagram in 2023, what does this mean for you?

  • One thing Instagram will not be changing is their core objective – uniting  people through their shared interest and in 2023, Instagram will continue to focus on inspiring people to be creative.

Invite your listeners to be creative about where they take your station – encourage them to share pictures wearing station t-shirts, or station stickers on water bottles, etc. (Be sure to create a campaign hashtag to include in the posts).

  • Instagram will keep assisting users in finding fresh content – helping people find images, recommended content from people they don’t follow, and content creators outside their network.

Take behind-the-scenes pictures and videos in the studio and/or in the community . . .  the more unique, the better.  Hosting a remote in the community? Invite listeners to record your on-air personalities and listeners, post on their stories with a tag to the station and then share on the station’s stories.

  • Instagram wants to encourage connections between users through the content they find on the app.

Use Instagram stories to conduct polls, quizzes, etc.  Invite your station staff to brainstorm creative approaches throughout the year and schedule these “connection” opportunities throughout the year.  (Tip: For Valentine’s Day, ask listeners what gift they most would like to receive).


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