By: Lee Ann Jackson June 30, 2022

Social Media Day is observed annually on June 30th – a good opportunity to take a look at your social media platforms.

Whether you’re signed up for several or just a couple platforms, if you want to benefit from being on social media you need to invest the time and strategy.

That said, not every single social media platform needs the same amount of attention.  So, which platforms should you focus on and which ones can you put on “snooze?”

Here’s a quick look at just three of the top social media platforms that your radio station should be on:

1. Twitter:  Yes, it’s a lively political platform, but it’s also a great platform for being a resource and, with its limited 140-character count tweets, it also lends itself to spark quick conversations.

  • TIP: Retweet helpful listener content regarding weather, traffic and local events. 

2. Instagram: Pictures and videos are king and especially on Instagram.  This photo and video sharing social networking service founded in 2010 is a great way to provide your listening audience with a closer look of your radio station – from your on-air team to your studios!

  • TIP: Listeners enjoy a peek behind the scenes – share a video of your team prepping the studio for the next interview!

3. Facebook: With 1.82 billion daily active users, Facebook is definitely the social media platform your station needs to invest time and strategy on regularly.

  • TIP: Stick to an 80-20 rule, where 80% of your posts are socially focused, sharing memes, videos and other content and 20% of your posts are promoting your radio station.


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