Would it surprise you to learn that radio is the media platform with the highest consumption? It’s true! 92% of U.S. adults listen to the radio during an average week. Ruth Gaviria of Entercom remarks, “Radio is the least disrupted medium in America because it has an indelible emotional connection with its audience. No other medium has the authentic relationship we have with listeners on a daily basis.”
Learn more about what we know about today’s media platforms — and what that means for you! It’s all in the latest edition of the Media Translator.