In a world where people respond better to visual information than plain text, it’s a good idea to optimize your social media channels with visuals.
And one of the easiest ways to take advantage of visual content on social media is through your profile and cover photos – sitting right at the top of your Facebook page, they occupy a huge piece of very valuable real estate.
What’s the difference between a Facebook cover photo and profile picture?
A cover photo is the larger photo at the top of your profile, above your profile picture. Unlike a profile picture, cover photos are large banner graphic that introduces visitors to an individual or brand.
Your page’s profile picture is the small image which displays next to your page’s name around Facebook to represent your page (it appears in the news feed of your followers and in the comments and posts you make on other pages while using your page).
Things to keep in mind when creating your radio station’s Facebook profile and cover photos:
- Make Sure The Photos are Clear and High Quality
A key element in a good cover picture for your social media channels is to use a photo that is clear and high quality. Be intentional – if you can, set a time to take a picture to use for your social cover photo rather than trying to make an existing picture fit.
- Choose a Picture that Portrays Your Business
Social media profiles represent your business, so the photo you choose should portray what you do. For example, consider a high quality shot of your radio station studio while a guest is being interviewed on-air or maybe it’s a great shot of your on-air announcers at a local community event.
- Be Consistent
By far, the most important thing to keep consistent is your profile photo. Since people are very visual, this will be the first indicator that they landed on the right page. So, make sure your profile picture aligns with the images on your station web site (and across all your social media pages).