By: Lee Ann Jackson June 22, 2023

July is almost here – take time now to plan your social media strategy for the upcoming summer holiday.

Here are 4 ideas to make your fourth of July social posts go off with a bang!

  1. How are you celebrating the Fourth of July?

Invite your followers to share their plans for the big day.  You might consider creating a giveaway with it by using the comments to pick a winner for a prize.  For example, “Comment below to let us know your plans for the fourth of July and be entered to win!”

  1. Publish a blog post themed around the Fourth of July

Get your listeners into the holiday spirit by writing a fourth of July-themed blog.  Your blog could feature a list of favorite patriotic recipes, fun activities families can do together on the holiday or share what each of your station staff members are doing on the fourth.  Be sure to create a fourth of July social media post that highlights the blog and directs followers to your station’s website.

  1. Share Fourth of July Quotes

An easy Fourth of July social media post idea is to share a quote related to the holiday. Here are four quotes for your fourth of July posts:

  • The time is always right to do what is right. Dr. Martin Luther King, Jr.
  • For you have been called to live in freedom. Use your freedom to serve on another in love. Galatians 5:13
  • With freedom comes responsibility. Eleanor Roosevelt
  • May we think of freedom not as the right do as we please, but the opportunity to do what is right. Peter Marshall

(More Fourth of July quote ideas here.)

  1. Spread the Word about Local Events

Most communities have firework shows, cookouts, and more to celebrate the fourth of July. Be a resource for your listeners and let them know about local holiday happenings (and link to more details on your radio station’s web site calendar page)!

Two bonus ideas:

  • Interview representatives from the planned local events on the air.
  • Encourage someone on your team to attend a local event, take pictures and videos and then post on your social pages (with tags).

Having your posts set and ready to go for the fourth will not only position your radio station for better social engagement, it’ll also mean one less item on your to-do list so you can enjoy the holiday too!


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