By: June 28, 2021

Social Media Day is June 30th. A day created as a way of recognizing the impact that social media has had on communications around the world.

Not sure if and how your radio station should use social media?

Let’s take a quick look at Facebook – the biggest social network worldwide. With roughly 2.85 billion monthly active users as of the first quarter of 2021, it’s a significant audience size.  Too significant to be overlooked.

Not convinced yet?

Within the U.S., Facebook users is expected to grow from 228.6 million currently to 237.8 million by 2025. The projected number comprises 69.1% of the U.S. population.

As social media grows, so does the need for radio stations to not only have a presence on social platforms, stations also need to have a strategy.

Here are 3 Social Media tips that radio stations can easily put into practice:

  1. Encourage: Share a daily Bible verse and/or quote.
  2. Inform: Follow the news and/or what’s trending and speak to it from your social pages – from national to local news, from National Ice Cream Day to 4th of July fun facts. The key is to share timely content with your audience.
  3. Connect: Set-up a Google Alert for each speaker/organization the station airs and share referenced articles, events, etc. on your social pages (with tags to corresponding speaker/ministry).

Now more than ever, it’s important for radio stations to hone in on their online presence. As the most-used social media platform in the world, Facebook should be at the top of that list.

To begin receiving a Social Media Tip a week, email me at lee@ambaa.com

And, Happy #SocialMediaDay!

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