In the last few weeks, Nielsen released its Total Audience Report for Q1 2019. And, drum roll please … radio continues to boast the highest reach across all platforms at 92%!
While we are pleased to see that radio is NOT dead, we continue to be mindful of the changes in how people are listening to programming. Take a look at a few of the highlights from that report:
- U.S. Adults spend 11 hours and 27 minutes per day connected to media
- Adults 18-34 spend over half of their daily media usage with digital media
- Half of all adults stream audio through their smartphones each week
Some of this data is included in our July edition of the Media Translator. Our team regularly curates data and fun facts to compile this monthly piece for our ministry partners and we’re thrilled to share it with our radio friends, too.
Glad to serve alongside you as radio continues to reach!