By: Lee Ann Jackson September 29, 2022

You’ve likely tapped into SEO, (Search Engine Optimization), for your web site, but are you making the most of SEO on your social pages?

This week, TikTok announced that it is expanding post descriptions from 300 characters to 2,200.  We’ve seen the same thing happen with Instagram over the past few years too.  Opening up these character counts means brands are able to capitalize on keyword volumes to ensure they are more discoverable within search.  83% of people already use Instagram to research products and services and it’s likely we’ll begin to see the same on the Tok.

You can take certain actions to improve your SEO strategy and improve visibility of your social pages when someone searches for words relevant to the content on your platforms. Focus your efforts on social SEO with this simple strategy:

  • Your brand’s social profiles matter to Google and especially to people who are looking for you online.  Be sure your profiles have up-to-date information and engaging content.
  • Make the most of traditional keyword research tools like Google’s Keyword Planner to understand keyword volumes on organic search.
  • Spend time on social platforms to understand key conversations.
  • Always be testing.


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